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Removing Panic From E-Commerce Shipping And Inventory Alerts — Smashing Magazine

July 9, 2020

There was a time when marketers used things like urgency, scarcity and FOMO to drive online shoppers to a sale. But scare tactics can actually hurt a brand’s relationships with customers. By their very nature, we run into similar problems with shipping and inventory alerts. That said, there are ways that web designers can keep panic and frustration from seeping into the shopper’s experience. Source: SwissUXNews

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