The Role and Importance of Communication in Marketing Many skills are vital to the company’s success in the business world. One of them is knowing how to communicate with clients and employees properly.  Effective communication in marketing is all about delivering the message efficiently. Given its many benefits, it is no wonder communication has found its application in the industry.  To convince people to buy goods or soliciting services, a good marketing strategy has to make use of communication skills and interact with clients. Still, this is not the only role of communication in marketing.  Its importance can be felt Source: SwissUXNews
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